About
Beneath layers of pigments lies the essence of the journey – every hue blended with passion, each stroke painted with dreams – welcome to the heart of Joo Beauty.
A word from the founder:
"I'm Hajar, the creator behind Joo Beauty, a handcrafted solo makeup brand. My journey began with a passion for makeup, shared on my Instagram. From those strokes of creativity grew my own brand, each product a piece of my dedication. Joo Beauty is more than makeup; it's my dreams turned into reality, and my artistry translated into confidence and beauty for all."